Here’s the catch: the idea has to appear in the manager’s brain. Nowhere else. Their internal neural network processes incoming information and transforms it into ideas.

Past experience + New information = Idea

New information is key here. Past experience runs out especially in fast-changing environments. To keep coming up with ideas, managers need fresh input. The question is: what kind of new information fuels good ideas?

Next: Surprise as a Tool

Table of content:

• Starting Points

  The Real Work Happens in the Manager’s Head

  Surprise as a Tool

• Framework

• Full List of Guide Templates

Exploratory Research Playbook | yasna.ai

2025 © Yasna AI s.r.o.