Use the templates at the end of this playbook. Depending on your goal, you can combine questions from different templates.

Be mindful of interview length. For in-person interviews, you can go longer (up to 60 minutes). For automated ones, keep it shorter (around 15 minutes). In any case, it’s a good idea to stay focused and talk only about what really matters. This improves both the quality of the insights you get from respondents and the clarity of your analysis—ultimately leading to better decisions.

Next: 4. Define and Talk to Your Audience

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Exploratory Research Playbook | yasna.ai

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