Go with automated interviewing when your task calls for in-person interviews, but some obstacles make it impossible or impractical. Such as:

• You have too many respondents.
• You need numbers ( = need to talk to lots of people for validation).
• Your respondents speak different languages.
• You face scheduling conflicts: it’s difficult to agree on a time for a personal interview.
• Your respondents are a tough crowd: they don’t want to or can’t do a personal interview.
• Your chosen conversation topic is a touchy one.
• You need to mitigate personal biases (it is difficult to remain objective during an interview).

<aside> ✨

Automated interviews are nearly as great as in-person interviews, only much much more effective.

</aside>

Compared to forms and surveys, automated interviewing has a plethora of important advantages:

• It facilitates a detailed, high-quality, live “direct speech” of the respondents.
• It provides you with not just facts, but a full picture complete with a deeper emotional understanding (the WHYs behind the numbers).
• It is easier than setting up a good survey (faster, next to no expertise required).
• It is well suited for unclear and/or entirely new situations, when even coming up with answer options for a questionnaire is a challenge.
• It is a better experience for the respondents themselves (which is, dare we say, fun!).

<aside> 🔒

Best practice advice: keep your tasks small and focused. This way automated interviewing will work at full capacity.

</aside>