Researchers often encounter what we refer to as “small, focused tasks”—projects that can get sidelined due to time constraints, disorganized workflows, or delays in budget approvals.
What is a small focused task?
Unlike large-scale Usage & Attitudes (U&A) studies or broad exploratory research, small, focused tasks hone in on a single, specific topic. These tasks allow researchers to dive deep and uncover nuanced insights rather than spreading their efforts too thin across a wide range of subjects.
Examples of small focused tasks:
- How do consumers describe “beautiful hair”? What does this mean to them? What do they do to make their hair “beautiful”? What are their needs?
- What natural ingredients are considered effective for dental health in different countries?
- What meals with cheese do people make? What type of cheese do they use, how do they cook it, how much cheese do they add? Why do they do it this way?
- What do parents need from a child’s bank card? Which features should a child be able to access? What restrictions should be in place? What is a convenient way for parents to control their child’s use of the card?
When are small focused tasks needed?
- To prepare for a large study (e.g., to add uniqueness and relevance to the tested concepts);
- After a large study—to clarify what exactly respondents meant, to reach deeper insights;
- To test raw ideas, to quickly learn something about your audience;
- To handle urgent requests from management.
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Conversational Research is ideally suited for these tasks. A typical study requires only 15–20 minutes of a respondent’s time, during which Yasna effectively gathers comprehensive answers through intuitive and targeted probing.
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