Online research panels are the companies that provide access to a pool of participants for the purpose of market research or user research. They have dedicated websites where people can sign up to take part in different types of research activities, such as online surveys, video interviews or AI-conversational chats (like Yasna).

Main advantages

• Speed and cost-effectiveness. Enabling to gather data quickly and efficiently from a diverse pool of participants.
• Access to a broad demographic range. Allowing for targeted sampling that suits specific study needs.
• More willing to engage. Participants are generally active and open to sharing their opinions, resulting in higher response rates.
• Quality control measures. Reputable panel providers ensure the reliability of the data collected.

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Despite the advantages of this method of recruitment, responses may lack depth compared to those obtained through specialized recruitment. There's also a risk of dishonest responses, especially if incentives are involved, which can affect the quality of the data.

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Online panel interview experience

A participant’s journey starts on the online panel site, where their eligibility is verified against the required criteria. Once qualified, they are invited to an interview and provided with a link to a Yasna chat room.

After completing the chat, Yasna seamlessly redirects the participant back to the panel website. If the interview meets the required standards, the participant is rewarded by the panel.

Setup process

Step 1. Create a link for the online panel

To enable participants to start chatting with Yasna, you’ll need to generate a link that the online panel can share with them.