Get customer experience feedback after real-life usage of a physical product — such as shower gel, energy drinks, laundry detergents or car. The goal is to evaluate product long-term potential after interaction and to identify areas for improvement.

Research Objectives

Assessment of the experience with the product:

— Level of satisfaction, likes and dislikes

— Purchase intent

— Areas for improvement

Guide

Level of Satisfaction

We’d like to understand how your experience with INSERT A PRODUCT was. Please be honest — your feedback is valuable.

Did you like your overall experience? {Use a scale from 1 to 5, where 5 means “I liked it a lot”}

If yes (answers 4, 5): What exactly do you like and why?

If not (answers 1, 2, 3): What do you dislike and why?

Purchase Intent

Would you be interested in buying this product? {Use a scale from 1 to 5, where 5 means “Would definitely try”}

If yes (answers 4, 5): When would you use it? What would it replace?

If not (answers 1, 2, 3): Why not?