Test product or service ideas to assess their potential and identify directions for further development. The idea should be easy to grasp — described in a clear, benefit-driven way, similar to a short ad. You may also include images or videos.
Weekly delivery of pre-seasoned fruits and vegetables, ready to cook — for people who want to eat healthy without spending time on prep.
A facial foundation that adjusts to your skin tone in real time, removing the need to match or blend.
Smart sneakers that count your steps, monitor posture, and suggest stretching exercises after long walks.
Idea potential:
— Initial emotional response
— Appeal
— Purchase intent
— Uniqueness
— Areas of improvement
We would like to discuss with you an idea for a new product/service — INSERT PRODUCT IDEA. This is not a final product, but just a concept. Please focus on the idea itself and give detailed and honest answers; your opinion is very important to us.
Initial Emotional Response
What are your first thoughts, ideas, feelings, when you hear about this idea?