Test early-stage product design concepts (functionality, interface, or physical form) to evaluate their usability and appeal.

Research Objectives

Product design potential:

— Initial emotional response

— Appeal

— Usability and intuitiveness

— Uniqueness

— Purchase intent

— Areas for improvement

Guide

We’ll show you an early design of a product (not the final version) and ask a few questions about it. Please give detailed and honest answers; your opinion is very important to us.

INSERT PRODUCT DESIGN (IMAGE)

Initial Emotional Response

What are your first thoughts or feelings when you see this design? What stands out?

Appeal

Do you like the design overall? {Use a scale from 1 to 5, where 5 means “I like it a lot”}