Test consumer reactions to product packaging concepts to assess their potential and to identify direction for further development.

Research Objectives

Pack design potential:

— Initial emotional response

— Appeal

— Uniqueness

— Purchase intent

— Expectations based on the packaging

— Areas for improvement

Guide

We would like to show you the packaging of INSERT A CATEGORY and ask you a few questions about it.

INSERT AN IMAGE OF THE PACK.

Please look at this pack carefully and give detailed and honest answers — your opinion is very important to us.

Initial Emotional Response

What thoughts, associations, and images come to your mind when you see this pack design? Ask them to give at least 3 associations.

Appeal