Test user reactions to a landing page of a product or service to assess its lead generation potential and to identify direction for further development.
Landing page potential:
— Initial emotional response
— Appeal
— Clarity
— Purchase intent
— Areas for improvement
We would like to show you a landing page INSERT LINK. Please visit the page and get back to me. I will ask you a few questions about it. Please provide detailed and honest answers — your opinion is very important to us.
Initial Emotional Response
What thoughts, associations, and images come to your mind when you see this landing page? Ask them to give at least 3 associations.
Appeal
Do you like this landing page? {Use a scale from 1 to 5, where 5 means “I like it a lot”}
If yes (answers 4, 5): What do you like about it? Why?
If not (answers 1, 2, 3): What do you dislike about it? Why?