This playbook is about how exploratory research helps generate and refine product and marketing ideas. It offers a simple and structured approach to gaining new insights about users and connecting those insights directly to the creative process.
Whether you're running research yourself or working with external partners, and regardless of the method you choose, this approach will help you build a solid foundation for making "everyday empathy" part of your workflow.
It’s for anyone expected to come up with ideas: brand and product managers, marketers, creatives, and researchers.
Next: Ideation as Business Process
Table of content:
Starting Points
Framework
Full List of Guide Templates
Exploratory Research Playbook | yasna.ai
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