Test problem statements (also known as insights) within a specific category to understand if — and how exactly — they resonate with your target audience.

Examples

I want to transition my wardrobe to more sustainable options, but it’s difficult to identify which brands are genuinely eco-friendly and worth the investment.

I want to maintain a consistent skincare routine but there are so many products out there. I’m overwhelmed and unsure which ones are right for my skin type.

I wish cleaning my home could be quicker and more efficient, but I can never find multipurpose products that truly work on different surfaces.

Research Objectives

Potential of the insight:

— Relevance

— Current problem solving approaches

— Satisfaction with existing solutions

— Unmet needs

— Areas of improvement

Guide

I would like to show you one statement and understand if it resonates with you or not — INSERT INSIGHT.

Relevance

How relevant is this to you — do you have similar thoughts? {Use a scale of 1 to 5, where 5 means “Highly relevant”}