Get customer experience feedback after using a service — such as making a purchase in an online store, visiting a bank branch, or requesting help in a food delivery app. The goal is to understand how customers feel about their interaction and identify opportunities for improvement.

Research Objectives

Customer experience assessment:

— Level of satisfaction, likes and dislikes

— Areas for improvement

Guide

Level of Satisfaction

We’d like to understand how you felt about your recent experience with INSERT A SERVICE. Please be honest — your feedback is valuable.

Did you like your overall experience? {Use a scale from 1 to 5, where 5 means “I liked it a lot”}

If yes (answers 4, 5): What exactly do you like and why?

If not (answers 1, 2, 3): What do you dislike and why?

Areas of Improvement

What would you change or improve to make this experience better for you? Was there anything you expected but didn’t get? What could be added or done differently to meet your expectations?


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