Assess consumer awareness and understanding of concepts to gauge relevance and potential for positive reception or improvement.
Healthy hair, upcycling, body positivity, pet insurance, cozy atmosphere in a restaurant, mental health...
— Awareness and comprehension
— Daily usage and synonyms
— Evaluation
Awareness and Comprehension
Have you ever heard the word/phrase INSERT CONCEPT? Please answer yes or no.
How would you explain INSERT CONCEPT in your own words (what does this mean)?
Daily Usage and the Synonyms
Do you use this word/phrase INSERT CONCEPT in your daily conversations?
If yes: In the context of which products, services, or brands do you use it?
If not: Why not?
What alternative or synonym would you prefer to describe the same concept?