Test advertising concepts (boardomatic, animatic, storyboard, video, etc.) to assess their potential and to identify direction for further development.

Research Objectives

Ad idea potential:

— Attention triggers

— Initial emotional response

— Clarity

— Appeal

— Uniqueness

— Credibility

— Purchase intent

— Areas for improvement

Guide

We would like you to evaluate an advertising concept. This is NOT a finished ad, just an idea. Please focus on the concept itself rather than the quality of execution.

Attention Triggers

Imagine that you want to tell a friend about this ad. What would you tell him or her? How would you describe the main idea of this ad? What do you think the creators wanted to convey about the product and brand?

Initial Emotional Response